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45 Pages • Essays / Projects • Year Uploaded: 2021
In this report, the company that chosen for expand internationally is The Italian Baker Sdn. Bhd. It is a well-known Malaysian bakery chain wholly owned by the FFM Berhad, formerly recognized as Federal Flour Mills Berhad, its products are marketed under the brand name of ‘Massimo’ introduced in 2011. In order to make sure the expansion is successful, have make some research and analysis on that. The country that chosen for expand is Australian. It included the PESTL analysis. Also the market entry strategy to enter the Australian market. And the 4ps marketing mix such as product, price, promotion and place.
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