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Identification of high-contact and low-contact service
BBDT2163 - Service Marketing
9 Pages • Essays / Projects • Year Uploaded: 2021
This project will provide an overall picture of how high and low service marketing being determined. Besides, the cons and pros of each service, and suggesting an improvement to enhance customers' satisfaction and experience. For example, how the use of place, exterior environment will have the impacts on customers' satisfaction.
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