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Entrepreneurship - start-up business of a mobile application providing plant nursery business online.
BBDM3303 - Entrepreneurship
1 Found helpful • 59 Pages • Essays / Projects • Year Uploaded: 2021
This report presents the business plan of our start-up business, Yggdrasil Sdn.Bhd, a mobile application providing convenience to Malaysians in purchasing plants online with plant nursery business. It's open to all investors who are interested to invest in our business idea. In the industry evaluation, the attractiveness of the industry is examined. The methods consist of PESTLE analysis and Porter’s five forces analysis. Throughout the analysis, the porter’s 5 forces showed that the industry is in a very competitive environment due to the low barrier of entry that pose high threat to the company's performance. However there are opportunity which the industry life cycle. indicate that the current industry is in the growth stage as the business is gaining popularity after the covid-19 outbreak and the demand for the product are increasing.Thus the revenue is expected to rise for Yggdrasil that will create a positive revenue stream for us with good cash flow
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