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Essay Questions Chapter 11 Fundamentals of Marketing
ABDT2043 - Fundamentals of Marketing
6 Pages • Essays / Projects • Year Uploaded: 2022
This document is Fundamentals of Marketing Essay questions (Chapter 11). It consists of six essay questions and complete answers. 1. A company's marketing communications mix–also called its promotion mix–blends five different tools. Name and define these tools. 2. Explain the major factors that are changing today’s marketing communications. 3. Marketers can choose from two basic promotion mix strategies–push promotion or pull promotion. Compare these two strategies. 4. Marketing management must make four important decisions when developing an advertising program. Name and describe these four decisions. 5. Describe public relations and its main functions. 6. The creative team must find the best way to execute an advertising message. Name and describe these styles of execution.
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