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ICT2107 E-Commerce Theory and Applications
ICT2107 - E-Commerce Theory and Applications
52 Pages • Complete Study Notes • Year Uploaded: 2022
This course exposes to the underlying concepts of e-commerce and the applications. Students will be familiar with organizational is-sues related to electronic commerce, such as business models for B2B or B2C e-commerce, technology infrastructure, electronic payment mechanisms, information privacy, and competitive advantage. Incorporating suitable e-commerce model, students will also construct an online business using an existing e-commerce platform. Topic Covered: 1. Overview of Electronic Commerce 2. E-Commerce Trends 3. Technical Foundations of Electronic Commerce 4. Cross-border Platform 5. Market Research 6. E-Customer & Customer Relationship Management 7. E-Business Models & Product Strategy 8. Web Design & Evaluation 9. B2C Electronic Commerce 10. B2B Electronic Commerce 11. Launching a Successful Online Business and EC Projects 12. E-Commerce Platform 13. Social & Security Issues
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