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Marketing Plan of Cadbury brand
COM 2105 - Media Planning
10 Pages • Essays / Projects • Year Uploaded: 2021
Cadbury issue in 2014- Two (2) Cadbury chocolate products contain Porcine DNA. The issue solved in 2014 and Cadbury immediately announced its ‘Halal’ status to media. This assignment is to analyse the Cadbury target audience & media used by Cadbury to build a brand loyalty to Malaysians. Therefore, through this assignment, I have propose relevance media to support the Cadbury Christmas & the New Year campaign – Share your Magic with Cadbury to increase their brand awareness to Malaysian family and widely engage the brand in traditional, digital media, social media and other relevance media during the campaign period. Assume Cadbury allocate RM350k budget for the campaign planning to support the 3 months’ campaign (November 2018 – January 2019)
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