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Facets of Marketing Factors - Chapter 3 Summary Notes

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In-depth summary of the forces that influence market segments and governance's approach to issues within a dynamic market.

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8 Pages Partial Study Notes < 1 Year old
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Facets of Marketing Factors - Chapter 3 Summary Notes
Topics this document covers:
Marketing Microeconomics Economy Strategic management Market segmentation Market environment Situation analysis Target market Consumer behaviour SWOT analysis Relationship marketing Global marketing
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Microeconomics Economy Strategic management Market segmentation Market environment Situation analysis Target market Consumer behaviour SWOT analysis Relationship marketing Global marketing
Sample Text:
- ‘activity, set of institutions and processes’ refers to recognising the broad scope of marketing – that it is not just a function that exists as a ‘marketing department’ within an organisation, and that marketing isn’t limited to advertising. - ‘Creating, communicating, delivering and exchanging offerings that have value’ recognizes that an exchange between customer and business must be mutually beneficial. - ‘Customers, clients, partners, and society at large’ recognizes that organisations need to consider the benefits for partners in the supply chain, as that marketers must consider their impact on society. - Corporate social responsibility is a commitment to behave in an ethical and responsible manner, to ‘minimize the negative impacts...
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