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200911 Summary Notes from Weeks 2 - 9

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Summarised notes from chapters 2 to 9. Includes topics such as Creativity process, marketing mix, the factors of production, and market structures. Also includes relations through illustration of price model.

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17 Pages Complete Study Notes < 1 Year old
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200911 Summary Notes from Weeks 2 - 9
Topics this document covers:
Marketing Business economics Market economics) Product management Market segmentation Brand management Target audience Target market Integrated marketing communications Core product Product lining Positioning
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Business economics Market economics) Product management Market segmentation Brand management Target audience Target market Integrated marketing communications Core product Product lining Positioning
Sample Text:
- Originality must be accompanied by appropriation in order for an idea to be creative The three components of creativity - Creative thinking skills – refers to how people approach problems and solutions – their ability to combine existing ideas and knowledge in new formations. This is heavily influenced by personality, as disagreeing with others may increase creativity. - Knowledge – encompasses everything a person knows and is gained through formal education or experience - Motivation – dictates what people will actually do. It is segmented into intrinsic and extrinsic motivation. Intrinsic relates to the internal motivation a person, whether it be through self- challenging or satisfaction. Creativity techniques - Problem reversal – The process of viewing a problem from the opposite angle in order to stimulate creative ideas. Variations include stating the proble...
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