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7 Pages • Essays / Projects • Year: Pre-2018
Consider the various Brand Equity models discussed in this subject and, using one current brand campaign to illustrate your response, answer the following question: How does the concept of brand equity inform and/or steer brand advertising? Your response may draw on either one or several brand equity models, and you are expected to critically evaluate the effectiveness of the brand equity model/s in explaining the brand strategy you have identified. Your analysis should refer to both the usefulness of the model as well as any shortcomings or limitations you perceive (if relevant).
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