Find
Search for over 200,000 study notes and past assignments!
Swap
Download study resources by swapping your own or buying Exchange Credits.
Study
Study from your library anywhere, anytime.
Marketing Planning and Strategy Complete Notes including Readings
24415 - Marketing Planning and Strategy
4 Found helpful • 26 Pages • Complete Study Notes • Year: Pre-2021
Marketing Planning and Strategies LEC1: Strategic Perspective History of Strategic Management • Etymology: derived from the Greek word stratcgos, derived from: − “stratos” – meaning army − “ago” – Greek for leading/guiding/moving • Based on ancient military and political behaviour • Determination of the basic-long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out those goals – Chandler 1962 Level of Strategy (explain each level and provide an example for each level) • Network level Strategies − Defines boundaries of the firm & interaction with its environment • Corporate Strategy − Business want to compete and how to coordinate business? (reach: vision and goals,) • Business Strategy − How to compete in each business (develop/sustain corporate advantage) • Functional strategy − How to implement strategies within the functional areas of the business (coordination of resources e.g. marketing, finance)
This document is 25 Exchange Credits
More about this document:
|
|
This document has been hand checkedEvery document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources. |
|
|
This is a Complete Set of Study NotesComplete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics. |
|
|
What are Exchange Credits?Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free. |
|
|
Satisfaction GuaranteeWe want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee. |
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.
Browse UTS Subjects
