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24309 Marketing Research Complete Notes

24309 - Marketing Research

36 Pages Complete Study Notes Year Uploaded: 2020

Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbook. Topics summarized within these notes include: - Introduction to Market Research - Interviews, Focus Groups and Observations - Survey and Questionnaire Design - Construct Measurement and Sampling - Data Analysis: Testing for Difference - Data Analysis: Testing for Association - Data Analysis: Testing for Independence - Experiments and Test Markets

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