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40 Pages • Complete Study Notes • Year Uploaded: 2020
Lecture and tutorial summary. It's a complete study notes for MKTG2113 which is about Marketing Insights. Essentially, Marketing insights address such dynamism and interplay in the marketplace by engaging in applied research to generate insights and conveying them in a meaningful and useful way to aid marketing decisions. It's similar to MKTG1002 but more advanced as well!
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