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Marketing 1002 Completed Final Exam Revision Notes
MKTG1002 - Marketing Research
Elite • 1 Found helpful • 74 Pages • Complete Study Notes • Year Uploaded: 2022
MKTG1002 University of Sydney Notes written in Semester 2, 2022 Comprehensive summary notes that helped me score on the Mid-Semester Exam Notes are derived from lecture slides, recordings and textbooks Since both the Mid-Semester and Final Exam is open book, these notes will provide references for students during the exam. Good Luck on your exams! =D Lecture 1: The Research Process Lecture 2: Defining the Research Problem Lecture 3: Qualitative Research Lecture 4: Quantitative Research Lecture 5: Observational Research Lecture 6: Measurement Lecture 7: Mid Semester Test Lecture 8: Designing Data Collection Tools Lecture 9: Sampling Lecture 10: Field Work Lecture 11: Introducing Quantitative and Qualitative Data Analysis Lecture 12: Communicating Research Findings
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