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MKTG1001 Marketing Principles Report Sample

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The service is a very effective cleaning service named “extreme clean” which can clean a four-bedroom house within 60 minutes. This report will introduce this cleaning service from comprehensive aspects.

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11 Pages Essays / Projects 1-2 Years old
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MKTG1001 Marketing Principles Report Sample
Topics this document covers:
Economy Marketing Business Service industries Australian Bureau of Statistics Maid service Service Pricing Marketing mix Advertising
This is an Essay / Project

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Topics this document covers:
Economy Marketing Business Service industries Australian Bureau of Statistics Maid service Service Pricing Marketing mix Advertising
Sample Text:
This report will introduce this cleaning service from following aspects. • Target segment • Macroenvironment: Demographic, Technological, Economic, Natural, Cultural • Microenvironment: • SWOT Analysis • Marketing Mix: Product, Promotion, Place and Price Target segment Regarding our cleaning service, age and occupation are the main ways to dertermine the segmentation. Our customers could be divided into two groups. Young working families Young couples would spend most of their time on work and their children. They have no time for cleaning. On the other hand, these families have enough income to afford all kinds of services. In this way, young working families are the main potential market we should focus on. Retired families (old couples) The other part of people that our servi...
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