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11 Pages • Essays / Projects • Year Uploaded: 2021
Essay Option 4 Cambridge Analytica Ltd was a British political consulting firm which used “big data” and social media for political campaigning and have been credited with helping Donald Trump win the US federal election in 2016. However, using micro-targeting for political communication is not new, with both of Australia’s major political parties using their own electoral data bases for campaigning activities. Essay topic: Analyse the effectiveness of micro-targeting and the use of big data for contemporary political public relations.
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