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4 Pages Essays / Projects Year: Pre-2021

• Identity the targets Direct audience: Primary targets are people or groups directly affected or who require the most exposure to the message. This will include relevant government department, senior hospital management and frontline staff. Intermediate audience: Secondary targets are people and groups who might be influenced from hearing the message, particularly as a means of engaging or supporting the primary audience. This will include general public as everyone is a potential patient. Communications objectives should embody overall campaign strategy. In this section, the five listed objectives represent the vision and emphasis of this campaign. It outlines what is intended to be achieved to each according audience through communications strategy. Communication is intended to influence stakeholders and target audiences to support the campaign objectives. This section gives a detailed description of the key stakeholders in this communication campaign. It aims to communicate with both direct and intermediate audiences. Clearly, each target audience has different needs, issues and interests. Therefore, it is necessary to categorise the audience and address their needs differently by various communication channels.


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