Search for over 100,000 study notes and past assignments!
Download study resources by swapping your own or buying Exchange Credits.
27 Pages • Complete Study Notes • Year: Pre-2019
27 pages long of study nots for mid and final exams. (obtained 93% ,14/15 marks for the mid sem exam) 9 lectures in total as some other lecturers were dedicated to the 'brand audit" assignment designed by the lecturer. L1:Introduction to Branding, L2:Customer based brand equity & brand positioning, L3:Customer based brand equity model (CBBE), L4 Brand elements & qualitative research, L5 (no lecture due to mid sen break) , L6: Capturing customer mindset (quantitative research) & designing marketing programs, L7: Marketing communications to build brand equity, L8: Leveraging Secondary associations , brand equity measurement system, measuring outmodes of brand equity, L9: Brand Architecture & Brand Extensions
This document is 50 Exchange Credits
More about this document:
This document has been hand checked
Every document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources.
This is a Complete Set of Study Notes
Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.
What are Exchange Credits?
Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free.
We want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee.
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.
Claim a Bounty
Similar documents to "MKTG7502 Strategic Marketing & Branding (UQ)" avaliable on Thinkswap
Documents similar to "MKTG7502 Strategic Marketing & Branding (UQ)" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects