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36 Pages • Complete Study Notes • Year: Pre-2019
36 pages long study notes for ADVT7507 final exams with one page about Google adwords which will appear in the final exam as well (As advised by the lecturer) 13 lectures in total with week 11 being a week off designed by the lecturer. L1:Changing Digital Media Environment, L2:Advertising and Content Alternatives, L3:Search Engine Optimisation, L4:Search Engine Advertising, L5:Digital Media Research and Planning, L6:Digital Media Buying, L7:Implementation and Metrics, L8: Social Media and Social Networks, L9:Social Influence Marketing, L10:Advertising and Mobile Media, L11: week off, L12:Advertising and Digital Video, L13:New Developments
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