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1 Found helpful 8 Pages Essays / Projects Year Uploaded: 2022 Previously uploaded under: ARTS2096 - Media Rights, Media Wrongs

You will be assessed on: 1. Your ability to IDENTIFY HOW concepts and theories have been used to persuade in the example 2. Your ability to EXPLAIN WHY they work (or don't work well if that's the case). Note, this will also require you to make a judgement about what what the promotional text was persuading its audience to think or do and why 3. Your ability to identify and EXPLAIN HOW cultural contexts influenced the promotion and/or the use of course concepts and theories in it, and EXPLAIN WHY these cultural contexts influenced the ability of the promotion to persuade 4. The clarity and persuasiveness of your argument (remember your personal capability to persuade is also being developed here). Note that your ability to effectively engage your references to support your argument, using either the APA or Harvard referencing systems (including citing page numbers in-text where relevant) will be an important element in this assessment criteria


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