Search for over 100,000 study notes and past assignments!
Download study resources by swapping your own or buying Exchange Credits.
9 Pages • Essays / Projects • Year: Pre-2018
Coca-Cola is the world’s biggest soft drink company established in 1892. But in recent years, Coca-Cola found that it was no longer connecting with Australians. So, Coca-Cola teamed with Ogilvy & Mather which is an Australian Advertising Agency to create the ‘Share a Coke’ campaign over the summer period in 2011 to reconnect the brand with Australians. For doing the campaign, Ogilvy & Mather changed the design and printed 150 of Australians’ popular first name on the cans and bottles along with the ‘share a coke with…’ slogan.
This document is 20 Exchange Credits
More about this document:
This document has been hand checked
Every document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources.
This is an Essay / Project
Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.
What are Exchange Credits?
Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free.
We want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee.
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student and has been made available to plagiarism detection tools. Do not copy from this work. Understand how you can responsibly use this work by visiting ‘Using Thinkswap resources correctly’.
Claim a Bounty
Similar documents to "MDIA2005 Essay" avaliable on Thinkswap
Documents similar to "MDIA2005 Essay" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects