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University of New South Wales

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MDIA2005 Essay
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MDIA2005 Essay

MDIA2005 - Advertising

9 Pages University of New South Wales Essay / Project Year Uploaded: 2017

Coca-Cola is the world’s biggest soft drink company established in 1892. But in recent years, Coca-Cola found that it was no longer connecting with Australians. So, Coca-Cola teamed with Ogilvy & Mather which is an Australian Advertising Agency to create the ‘Share a Coke’ campaign over the summer period in 2011 to reconnect the brand with Australians. For doing the campaign, Ogilvy & Mather changed the design and printed 150 of Australians’ popular first name on the cans and bottles along with the ‘share a coke with…’ slogan.

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