Subjects under University of New South Wales
Document Details

MDIA1003 Promotional Texts Essay

User Description:
Question answered: Explaining why a promotional text succeeds requires understanding of the culture and context from which it arises. Discuss, supported by critical analysis of ONE text of your choice. Achieved a mark of 80 (D) for this essay

Thinkswap Satisfaction Guarantee

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If you are not satisfied with the quality of any document, or you believe the document was incorrectly described or categorised, Thinkswap will provide a full refund of exchange credits so you can check out another document. For more information please click here.

This student studied:
Claim a Thinkswap Bounty

Do you know if the Subject listed above has changed recently? Click report to earn free Exchange Credits!

Document Information:
5 Pages Essays / Projects 1-2 Years old
Share

2 Ex Credits


Document Screenshots:
MDIA1003 Promotional Texts Essay
Topics this document covers:
Advertising Communication design Product design Axe Design Targeted advertising Contextual Advertisement film Communication Industrial design David Aeron Andrew Wernick
This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

What are Exchange Credits:

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.

Topics this document covers:
Advertising Communication design Product design Axe Design Targeted advertising Contextual Advertisement film Communication Industrial design David Aeron Andrew Wernick
Sample Text:
Discuss, supported by critical analysis of ONE text of your choice. Creators of promotional texts must have deep contextual knowledge of targeted groups, as this allows for audience appreciation and understanding of texts. The understanding of promotional cultures (Wernick 1991; Aeron 2013) contributes heavily to the success or failure of such texts, as cultural and social ideas highly reflect those of majority of individuals within the society. One particular example which will be critically examined is the failure of the Axe deodorant ‘Chocolate Man’ advertisement (2007) in India, in contrast to its success in the West. Thus, it is clear that creators of such texts must utilise their research and knowledge of promotional culture...
Similar Documents to MDIA1003 Promotional Texts Essay

Comparative Media Forms - Advertising

This student studied:
University of New South Wales - MDCM1000 - New Media Technologies A

Comparative Media Forms - Advertising

1 Ex Credit

View Details

Communication-Prof Comms Theory And Management Project Report

This student studied:
University of Canberra - 5507 - Research Project App Science

Communication-Prof Comms Theory And Management Project Report

2 Ex Credits

View Details

Media Analysis

This student studied:
University of New South Wales - SOCA1005 - Australia's Media: Sociological Perspectives

Media Analysis

2 Ex Credits

View Details

Theories Assignment

This student studied:
University of Sydney - MECO1002 - Media & Communications Landscapes

Applying the theories on the Sexualisation of Children and Cigarette Advertising. Complete with referencing. Distinction grade.

2 Ex Credits

View Details