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Marketing Fundamentals Lecture 9 Summary Notes

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Lecture 9 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made by myself.

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12 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 9 Summary Notes
Topics this document covers:
Economy Business Supply chain management Marketing Marketing channel Distribution Disintermediation Channel conflict Logistics Retail Supply chain Direct marketing
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Economy Business Supply chain management Marketing Marketing channel Distribution Disintermediation Channel conflict Logistics Retail Supply chain Direct marketing
Sample Text:
It will start with a brief introduction of supply chain and related topics such as logistics and value delivery network. It will then focus on the distribution aspect of marketing including marketing channels which constitute major aspects of marketing logistics, a subset of supply chain management, and link it with supply chain management. Next, the role and importance of marketing channels, functions performed by channel members and channel management issues will be discussed. Finally, the lecture will discuss the concept of retailing and wholesaling who perform some very important channel functions. Lecture objectives 1. Describe the nature of supply chain management and how marketing channels add value. 2. Describe the nature of marketing channels and how they organise to perform their marketing channel work. 3. Discuss retailing, the ma...
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