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Marketing Fundamentals Lecture 4 Summary Notes

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Lecture 4 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made my the Lecturer

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12 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 4 Summary Notes
Topics this document covers:
Marketing Microeconomics Business economics Consumer theory Brand management Market segmentation Consumer behaviour Buyer decision process Target market Online shopping Consumer Influencer marketing
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Microeconomics Business economics Consumer theory Brand management Market segmentation Consumer behaviour Buyer decision process Target market Online shopping Consumer Influencer marketing
Sample Text:
Companies need to make an effort to understand how customers make their buying decisions; the process they go through and the factors that influence their choices. This lecture examines factors that influence buying behavior and the buying processes of the final consumers and business customers. Lecture objectives This lecture has five objectives: 1. To understand the consumer market and the main factors that influence consumer buyer behaviour. 2. To identify and discuss the stages in the buyer decision process. 3. To describe the adoption and diffusion process for new products. 4. To define the business market and identify the major factors that influence business buyer behaviour. 5. To explain the steps in th...
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