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Marketing Fundamentals Lecture 3 Summary Notes

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Lecture 3 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made my the Lecturer

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8 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 3 Summary Notes
Topics this document covers:
Marketing Economy Microeconomics Market research Business intelligence Business software Product management Marketing research Consumer behaviour Quantitative marketing research Product marketing Customer relationship management
This is a Partial Set of Study Notes

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Topics this document covers:
Marketing Economy Microeconomics Market research Business intelligence Business software Product management Marketing research Consumer behaviour Quantitative marketing research Product marketing Customer relationship management
Sample Text:
After assessing their information needs, managers gather the necessary information from their internal records, through marketing intelligence and by conducting marketing research. The collected information is then analysed and the results are communicated to the marketing manager in a useful and meaningful way. This lecture explains how companies develop and manage information about important marketplace elements; examines the various components of the marketing information systems; explains how to obtain the needed information and to use that information to gain actionable customer and market insights. Lecture objectives 1. Explain the importance of information in gaining insights about the mark...
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