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Marketing Fundamentals Lecture 2 Summary Notes

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Lecture 2 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made my the Lecturer

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14 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 2 Summary Notes
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This is a Partial Set of Study Notes

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Sample Text:
The first part discusses strategic planning issues particularly focussing on marketing strategy and customer relationship building; the second part introduces the major actors and forces that make up the marketing environment Strategic marketing and planning, is central to successful marketing. Creation of value – for both customers and shareholders – depends on how well companies compete by focusing on continuous improvement. This requires development of effective marketing strategies that are shaped by an understanding of environment forces and supported by both internal and external partners. Strategic planning is an essential part of any organisation and is developed in a hierarchical order in three levels, namely, corporate, business and functional levels. This lecture discusses the essentials of strategic market...
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