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Marketing Fundamentals Lecture 11 Summary Notes

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Lecture 11 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made my myself.

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13 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 11 Summary Notes
Topics this document covers:
Marketing Economy Business Business process Sales Customer relationship management Relationship marketing Digital marketing Product marketing Business marketing Target audience Viral marketing Ketchum
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Economy Business Business process Sales Customer relationship management Relationship marketing Digital marketing Product marketing Business marketing Target audience Viral marketing Ketchum
Sample Text:
It is the act of influencing customer/consumer perception and behaviour to build marketing share and reinforce brand and the company’s image. Sales promotion objectives Sales promotion objectives vary widely. Consumer promotions are used to promote short‐term customer buying or to enhance customer brand involvement. Trade promotions are aimed at getting retailers to carry new items and more inventories, buy ahead, or promote the company’s products and give them more shelf space. Salesforce promotions are used to get more salesforce support for current or new products or getting salespeople to sign up new accounts. It is important to note that sales promotions should help to reinforce the product’s position and build long‐term customer relationships. Widely used i...
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