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6 Pages Essays / Projects Year: Pre-2019

Major assignment as part of UNSW's ECON1203 course. DECS has been engaged by a company, CPResorts, which owns a range of holiday resorts throughout Australia. They recently opened a new facility, CPResorts Forster, and spent a considerable amount of money on promotion. The business plan was to position the resort as an “upmarket” complex that would appeal to families. It seems the resort has a range of facilities including boat hire, bike hire, beauty and massage services, restaurants and a small range of boutique shops all of which were planned to generate considerable revenue over and above the accommodation charges. The company is now interested in how successful this promotional campaign was by investigating what types of customers have been attracted to CPResorts Forster, how long they stay and how much they spend. Data is given and statistical procedures are carried out.

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