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8 Pages • Essays / Projects • Year: Pre-2018
The purpose of this report is to provide information which was obtained from an intercept survey conducted a week during October 2015 with a sample data of 293 respondents for Eastfield, the owner of several large shopping malls in regards to informing leasing decisions concerning which stores to contract as tenants of shop spaces in the mall. From analysing the data, it is evident that most of the customers are female, within the age of 15-30 which can be categorised as young women. Moreover, visitors in a high-income group were more likely to make a purchase. Though, they were more inclined to purchase
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