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8 Pages • Essays / Projects • Year: Pre-2018
This report examines the effectiveness of CCResort’s marketing strategy in achieving its two key performance indicators (KPI’s): 1. More than 40% of their customers stay for a full week 2. The average customer spends more than $255 per day in excess of accommodation costs This report also identifies the type of customers CCResort attracts, the length of stay and their expenditure levels. It also illustrates the key findings on this statistical analysis.
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