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Assignment 2 - Campaign Brief for Opera Australia
MKTG30010 - Advertising and Promotions
6 Found helpful • 19 Pages • Essays / Projects • Year: Pre-2021
Campaign Brief for Opera Australia’s 2018 Melbourne Campaign to build their audience in Melbourne to cater to a younger, more ‘hipster’ market? The Campaign Brief aims to broaden its appeal and more effectively target younger audiences by developing a more interactive, creative Opera experience includes promotional campaign instructions. A (hypothetical) budget of between $1.5million - $2million to work with.
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