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Textual Analysis: In my Calvins

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With the introduction of social media and the evolving importance of the internet within the 21st century, advertising has also shifted correspondingly. Through the manipulation and mediation of various traditional techniques signs and symbols marketers are now looking to technological mediums to saturate our society with these cultural ideologies and standards. The 2016 Calvin Klein spring campaign drew upon this shift onto the online consumer ship with its promotion aimed for and released on social media (JOHNSON, 2016)

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Textual Analysis: In my Calvins
Topics this document covers:
Kardashian family Kendall Jenner Victoria's Secret Calvin Klein Fashion Clothing Jenner Economy of the United States
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Topics this document covers:
Kardashian family Kendall Jenner Victoria's Secret Calvin Klein Fashion Clothing Jenner Economy of the United States
Sample Text:
Through the manipulation and mediation of various traditional techniques signs and symbols marketers are now looking to technological mediums to saturate our society with these cultural ideologies and standards. The 2016 Calvin Klein spring campaign drew upon this shift onto the online consumer ship with its promotion aimed for and released on social media (JOHNSON, 2016). Drawing on social media icons; models, musicians and rappers, Calvin Klein evolved their image to spread and impress upon a wider audience, employing figures from various backgrounds in various shapes and sizes within their advertisements. Founded in semiotics and underlying connotations, the text chosen draws on the previously imbedded und...
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