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Psychology Practical Research: Brand and Taste Preference
Psychology
5 Pages • Essays / Projects • Year: Pre-2021
Brand preference is the impression in the consumers' mind of a brand's total personality. The brand image takes the peripheral route to persuade consumers to purchase their products. Peripheral route to persuasion occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, or other surface-level characteristics rather than the actual content of the message. Brand preference on drinks and food have on many occasions have proven to be different from taste preference. Three psychology students conducted a research program investigating on brand image. Thirty samples were selected and tested for taste preference against brand image for a soft drink type. The research aims to investigate whether brand image preference differ from taste preference. The hypothesis being investigated is: Brand image does differ from taste preference.
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