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Ad Marketing Readings Summaries for Exam Revision
MKTG1069 - Advanced Marketing Concepts and Applications
2 Found helpful • 44 Pages • Complete Study Notes • Year: Pre-2021
There is no allocated text book for Advanced marketing and instead, allocated readings. Your knowledge of these readings is tested each week in tutorial. This is a summary of each reading with key points highlighted for ease of revision. It is also useful in the lead up to the end of semester exam as there is no text book.
This document is 25 Exchange Credits
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