Find

Search for over 100,000 subject notes and past assignments!

Swap

You can download study resources by swapping your own or purchasing Exchange Credits.

Study

Access your library anywhere, anytime.

RMIT University

See More

Document Details

Essay / Project

Individual Case Study Analysis Business to Business Marketing. Alibaba Case Study
Page 1/15

Individual Case Study Analysis Business to Business Marketing. Alibaba Case Study

MKTG1065 - B2B Marketing

15 Pages RMIT University Essay / Project Year Uploaded: 2017

Alibaba is one of the world’s biggest E commerce companies. It’s 2015, 8.75 billion dollar revenue placed it 5th in the world just behind Walmart and Amazon. It was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. Many forecasters see Alibaba as a favorable investment with Forbes suggest that Alibaba should “continue to see healthy online growth in the coming years” (2015) . It’s a business to business (B2B) marketplace which allows wholesalers, retailers and individuals to find a manufacturer in China and have a range of goods produced and shipped all over the globe through electronic business transactions. It offers basic features and services for registered users free of charge but makes its revenue from suppliers who pay annual subscriptions that provide them with priority placement of store fronts and listings in search results and the directory. Key challenges for Alibaba are keeping a competitive edge on their main competitors, reduction of counterfeit goods, quality control, logistics improvements, improving and maintaining customer loyalty and continued growth. This analysis will study current and potential customers, the companies marketing performance and distribution channels. Recommendations based on these findings will be made at the conclusion of this analysis.

2 Exchange Credits
Studying with Academic Integrity:

Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity. This document is the prior work of another student and has been made available to plagiarism detection tools. Do not copy from this work. Understand how you can responsibly use this work by visiting ‘Using Thinkswap resources correctly’.

This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.
What are Exchange Credits?

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.
Thinkswap Satisfaction Guarantee

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If the document is not of an acceptable quality or the document was incorrectly described or categorised, Thinkswap will provide a full refund of Exchange Credits so you can purchase another document. For more information please click here.
Claim a Subject Bounty

Has this subject changed names or been replaced? Tell us and earn free Exchange Credits.

Share:

Similar Documents

Similar documents to "Individual Case Study Analysis Business to Business Marketing. Alibaba Case Study" avaliable on Thinkswap

Documents similar to "Individual Case Study Analysis Business to Business Marketing. Alibaba Case Study" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects

Universities

Year 11 - 12