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31 Pages • Complete Study Notes • Year Uploaded: 2018
The notes are a summary of 11 topics covered in the course. The topics included are: Communication Challenges, Facilitating the Successful of New Brands, Targeting & Positioning, Effective and Creative Ads Messages, Message Appeals and Endorsers, Ads Media: Planning & analysis, Traditional Ads Medium, Digital Ads Channels, Other Ads Media, Sales Promotion and Role of Trade Promotions, Sampling and Coupon, Premiums and Other Promotions, MRP (Marketing-Oriented Public Relation) and WOM (Word of mouth) Management, Signage and Point of Purchase Communications, Ethics & regulations. The notes allowed me to gain the mark of 79 (DI) overall
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