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8 Pages • Essays / Projects • Year: Pre-2021
The objective of this report is to review and to choose the best marketing strategy used on the various brands of wines. This report will demonstrate which marketing strategy is the most appropriate, the total sum or earnings worked out on a weekly basis and the reasons for choosing the particular marketing strategy over the others through the attached spreadsheets. The warehouse of Hammer Wines has excess stocks of Dunkles, Durst, Bass and Helles beers. Hammer Wines decided on a trail of six weeks to market products through online channels to promote sales. The six week trail seeks to potentially measure the advantages of electronic commerce to improve sales. There will also be some suggestions to boost the sales figures.
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