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4 Pages • Essays / Projects • Year: Pre-2020
This assessment looks into the organisational external environment using PESTEL model. The ‘PESTEL’ model refers to the political, economic, social, technological, environmental and legal elements of the external environment. Your task is to identify trends or issues in the external environment to better understand the settings within which the chosen organisation operates, using the PESTEL model. You analysis would look at each element of your chosen organisation's environment (note that each part of the model can be called an element, so Political is an element, Economic is an element. For example, the element ‘Economic’ has many areas such as economic growth, inflation, unemployment, but only two or three might directly influence your organisation in its decision making.) Research these areas, then select those areas which clearly link by having implications to the company or its way of doing business. To do this you need to apply some judgment to the information you have gathered. This analysis may cover trends, drivers of change, domestic or global emerging issues that might have a positive or negative impact on the organisation’s operations currently, in the near future or on achievement of its goals. Do not limit your analysis to areas that might have a negative impact on the organisation. Trends can provide exciting opportunities for further development or expansion of goods and services to take advantage of innovation, changes of government policy, new trade opportunities and new markets.
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