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KCB206 Assessment 3- Case Study

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KCB206 case study- social media campaign fail. Received a 7 for this assessment.

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4 Pages Essays / Projects 1-2 Years old
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2 Ex Credits


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KCB206 Assessment 3- Case Study
Topics this document covers:
Social media Computing Technology Information science Web 2.0 SeaWorld Orlando SeaWorld Parks & Entertainment Twitter Blackfish SeaWorld Tilikum Dawn Brancheau Gabriela Cowperthwaite
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Topics this document covers:
Social media Computing Technology Information science Web 2.0 SeaWorld Orlando SeaWorld Parks & Entertainment Twitter Blackfish SeaWorld Tilikum Dawn Brancheau Gabriela Cowperthwaite
Sample Text:
Whether it be asking audiences to join a conversation, posting relatable content or interacting directly with consumers, there are endless opportunities to increase visibility and promote content and products. However, the nature of social media brings about new risks for organisations with little room for mistakes. There is no way to gage an audience’s reaction and caution must be taken to avoid offense and misunderstanding. In many ways, a social media campaign aids to enrich the relationship between the audience and the organisation (Cassidy, 2017). Unfortunately, things don’t always go as planned, and organisations can find themselves in the midst of a social media fail. SeaWorld is one such organisation that found itself at the centre of a social media fail. In July 2013, director Gabriela Cowperthwaite released her controversial documentary, ‘Blackfis...
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