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BSB126 Marketing Plan - Cadbury Jaffa - 2015 (7)
BSB126 - Marketing
10 Pages • Essays / Projects • Year: Pre-2021
You are to choose one product from the list below, research the industry and construct a basic marketing plan for how you would bring this product to market and reach your stated marketing goal. See Figure 9.1 (page 272) in your text – The ANSOFF MATRIX for a suggestion about how to enhance this product and your marketing plan. You may consider; Market Penetration, Product Development and Market Development. This is an individual assignment, and therefore you should neither collaborate nor collude with other students – past, present or future.
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