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BSB126 Exam Notes

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Entire semester of BSB126 notes relevant to final exam relating to all topics covered in lectures.

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36 Pages Complete Study Notes > 2 Years old
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Topics this document covers:
Marketing Economy Product management Management Competition Marketing strategy Pricing Target audience Product lining Value proposition Advertising campaign Target market
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Economy Product management Management Competition Marketing strategy Pricing Target audience Product lining Value proposition Advertising campaign Target market
Sample Text:
aviour, Products, Segmentation targeting and positioning, IMC, Price and Services Week 1 – Introduction • Marketing focuses on customers’ needs and wants- and how organisations can design, communicate and deliver value • Marketing is the process of developing, pricing, promoting and distributiong goods, services and ideas to satisfy the needs of consumers • Needs, Wants and Demands • Needs: State of deprivation - Physical, social and individual • Wants: Form that needs take as they are shaped by culture and individual personnatlity • Demands: Wants backed by buying power • The Four P’s of Marketing: Product, Price, Place and Promotion • Marketing must get all the key variables right • Also important to consider is: people, time and processes Product Orientation • Assumes customers will buy if: the product is available and has a low price • Focus o...
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