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BSB126: A2 Assessment Marketing Plan

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This marketing plan explores how the TripAdvisor brand can expand itself and gain more profit. Hope this is useful to you as I received a 6 for it. Enjoy!

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9 Pages Essays / Projects > 2 Years old
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BSB126: A2 Assessment Marketing Plan
Topics this document covers:
Marketing Brand management Economy Expedia, Inc. TripAdvisor Communication design Brand loyalty Brand Marketing communications Target market Value proposition Trivago
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Topics this document covers:
Marketing Brand management Economy Expedia, Inc. TripAdvisor Communication design Brand loyalty Brand Marketing communications Target market Value proposition Trivago
Sample Text:
2 million businesses in 128,000 global destinations, TripAdvisor is the worlds largest travel site, enabling travelers with the resources to plan and book the perfect trip (TripAdvisor, 2016). The TripAdvisor Play app is an easy and accessible application providing live entertainment and activity information in relation to the consumer’s destination. A SWOT analysis (Appendix 1) has revealed both the strengths and weaknesses of this new, convenient line extension. However, there are certain environmental factors that can also effect the operation of the application. Macro environmental factors: Social Trends play a large role in shaping consumer values and can impact the demand for a product and how consumers engage with the service. For example, there is a growing consumer desire for niche entertainment experiences (Grate, 2016), which could affect the...
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