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BSB119: Lecture Summaries 1-12

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Lecture 1-12 Summaries for Final Exam Preparation (BSB119: Global Business - 2016)

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25 Pages Complete Study Notes < 1 Year old
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Topics this document covers:
Economy Business Structure International trade International business Economic globalization Economic geography Multinational corporation Transnationalism Internationalization Competition Economics
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Topics this document covers:
Economy Business Structure International trade International business Economic globalization Economic geography Multinational corporation Transnationalism Internationalization Competition Economics
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International Business: Any business that has productive activities in two or more countries (multinational enterprise - MNE). Globalisation of markets: Merging of historically distinct and separate national markets into a global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge. However, significant differences in culture, politics and economies exist between countries and adaption of products and strategies to local conditions is often necessary for international business to succeed. Globalisation of production: Sourcing goods and services from locations around the globe in an attempt to take advantage of national differences in the cost and quality of factors of production (labour, energy,...
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