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AMB263 Notes from weeks 1-5

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These test notes include all of the diagrams and notes from both lectures and tutorials. I received a 36/40 from these notes.

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24 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Topics this document covers:
Public relations Communication Corporate finance Structure Corporate social responsibility Economy Behavior Public Stakeholder engagement Stakeholder Reputation
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Public relations Communication Corporate finance Structure Corporate social responsibility Economy Behavior Public Stakeholder engagement Stakeholder Reputation
Sample Text:
" • Public Relations Institute of Australia (PRIA): PR is the "deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics." What do public relations people really do • Create written material: Brochures, flyers, information leaflets, speeches, annual reports, web site 'copy', manage ...
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