Find

Search for over 100,000 study notes and past assignments!

Swap

Download study resources by swapping your own or buying Exchange Credits.

Study

Study from your library anywhere, anytime.

AMB263 Major Final Report
Page 1/12
Page 1/12

AMB263 Major Final Report

AMB263 - Introduction to Public Relations

12 Pages Essays / Projects Year: Pre-2018 Previously uploaded under: AMB263 - Introduction to Public Relations

Public Relations Campaign: “Yes We Can” Developed for non-profit organisation: Communify This Report sets out the communication and public relations campaign for Communify. The campaign initiative named “Yes We Can” is aimed towards baby boomers aiming to educate members of the public about the changing face of aged care and the facilities Communify has to offer. The scope of the campaign which targets Queensland’s baby boomers population will be projected towards all baby boomers, not prejudicing background, so as to promote Communify as the leading organisation facilitating aged care for this age group. The campaign initiative is a result of two interviews conducted with Karen Dare, Director of Communify and her advice regarding the changing state of aged care in Queensland (see Appendix 1 & 2). The strategy consists of different components, presenting Communify as the leader in the face of the proposed changes in the operation of aged care, standing out from the ‘Big Four’ non-profit organisations, Spiritus; Aus Care; Centre Care; and Blue Care. These components explain the facts, analysis, objectives, and method of controlling activities pertaining to the campaign and aims to present Communify as a ‘one stop shop’ for baby boomers.


This document is 20 Exchange Credits

More about this document:

This document has been hand checked

Every document on Thinkswap has been meticulously hand checked to make sure it's correctly described and categorised. No wading through heaps of irrelevant content.

This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

What are Exchange Credits?

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.

We aren't happy till you're happy

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If the document is not of an acceptable quality or the document was incorrectly described or categorised, Thinkswap will provide a full refund of Exchange Credits so you can purchase another document. For more information please click here.

Students are required to always deal ethically with work on Thinkswap

Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.

This document is the prior work of another student and has been made available to plagiarism detection tools. Do not copy from this work. Understand how you can responsibly use this work by visiting ‘Using Thinkswap resources correctly’.

Claim a Bounty


Similar documents to "AMB263 Major Final Report" avaliable on Thinkswap

Documents similar to "AMB263 Major Final Report" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects

Browse QUT Subjects

University

High School