Subjects under Queensland University of Technology
Document Details

AMB201 Midsemester Exam Revision Notes with Key Concepts to Study

User Description:
AMB201 Midsemester Exam Revision Notes with key concepts to study. Covers Weeks 1-7 of content covered in AMB201 in Semester 1, 2016

Thinkswap Satisfaction Guarantee

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If you are not satisfied with the quality of any document, or you believe the document was incorrectly described or categorised, Thinkswap will provide a full refund of exchange credits so you can check out another document. For more information please click here.

This student studied:
Claim a Thinkswap Bounty

Do you know if the Subject listed above has changed recently? Click report to earn free Exchange Credits!

Document Information:
49 Pages Complete Study Notes > 2 Years old
Share

5 Ex Credits


Document Screenshots:
Topics this document covers:
Evaluation methods Research methods Survey methodology Data collection Market research Interview Research Sampling Field research Ethnography Qualitative psychological research Questionnaire construction
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

What are Exchange Credits:

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.

Topics this document covers:
Evaluation methods Research methods Survey methodology Data collection Market research Interview Research Sampling Field research Ethnography Qualitative psychological research Questionnaire construction
Sample Text:
Needs to be done Systematically: • Marketing research involves an organised methodical approach, in a way that is able to be replicated Objective Approach to gathering Data: • As much as possible, data collection should be impartial – free form personal bias, political influence, and managerial influence Analysing and Interpreting: • Marketing research is a process that involves converting raw data into meaningful information The Research Process: Stage 1: Defining the Problem • Problems presented to marketing researchers are often based on issues confronted by managem...
Similar Documents to AMB201 Midsemester Exam Revision Notes with Key Concepts to Study

Full Marketing Research Notes - 24309

This student studied:
University of Technology Sydney - 24309 - Marketing Research

These 24309 notes contain information from the lecture slides and the textbook that I have collated (I do not take ownership for the actual production of the content) covering all of the content for this subject. It also contains definitions of terms I felt were important. Marketing Research contains a fair bit of content, therefore, I recommend printing the notes (2 pages per single printed page) and reading though, highlighting and and memorising important points discussed in your tutorials for each week. I know it may seem like a lot of pages, but really it's all you need to cover for an entire semester. I used these notes for the mid-semester and for the assignment and achieved a high distinction (85) in both. Goodluck! :)

5 Ex Credits

View Details

Marketing Research Notes

This student studied:
University of Technology Sydney - 24309 - Marketing Research

Notes that covers topics from Lecture 2 to lecture 11 for Marketing Research used for the mid semester and final exam

5 Ex Credits

View Details

Study Notes for AMB201: Marketing and Audience Research

This student studied:
Queensland University of Technology - AMB201 - Marketing and Audience Research

Complete study notes for Weeks 1 - 7 of AMB201: Marketing and Audience Research.

5 Ex Credits

View Details

24309 Full Course Notes Market Research

This student studied:
University of Technology Sydney - 24309 - Marketing Research

This is a detailed notes set based upon the lectures, textbooks and tutorials. Good for final exam revision as well as the quizzes.

5 Ex Credits

View Details