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5 Found helpful • 3 Pages • Topic Notes • Year: Pre-2021
2019 finals.New service development In many advanced economies around the globe, services account for the majority of wealth and employment. Service-dominant (SD) logic sees the existence of a firm as based on the exchange of services when one actor uses its skills and capabilities to benefit another actor, SD logic therefore contrasts with GD logic which views what a firm does as producing and offering an output ....The importance of services for products - Services and service innovation is increasingly important for all organisations. Product- centric firms are required to add services to their offering to provide enhanced value. Increased service orientation requires significant shift for product-focused firms. Firms must develop new structures, strategic orientation and even undertake a cultural shift to embed a service- orientation... Technology and new service development - Technology is a significant enabler of innovation in services. The application of different technologies in the context of existing service products has changed the way services are delivered and therefore driven
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