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Sales Management (MKTG307)

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Complete Study notes, direct from lecture slides and textbook material. Useful for the final exam, with relevant examples

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34 Pages Complete Study Notes > 2 Years old
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Topics this document covers:
Economy Marketing Business Personal selling Sales Selling techniques Business process Customer relationship management Upselling Closing Customer lifetime value Sales effectiveness
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Economy Marketing Business Personal selling Sales Selling techniques Business process Customer relationship management Upselling Closing Customer lifetime value Sales effectiveness
Sample Text:
use distributors -­‐ Ex: outsource mfg and focus internally on marketing -­‐ Business units create their plans to support corporate strategy -­‐ The hierarchy comprises from top to bottom: corporate strategy, marketing stra...
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