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McDonald's Global Business Opportunity
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McDonald's Global Business Opportunity

MKTG209 - Global Marketing

11 Pages Macquarie University Essay / Project Year Uploaded: 2016

This report analyses and examines the situational analysis for the product offering “Dollar menu and more” by McDonald’s. McDonald’s Ltd is a fast food restaurant which operates over 36,000 restaurants in over 100 countries around the world. Its global operations are headquartered in Oak Brook, Illinois, USA and about 81% of its stores are franchised with 19% company operated stores. Its operations are divided into 4 global regions: US Market (14,278 stores), European Market (7,602 stores), APMEA Market (Asia, Pacific, Middle East and Africa- 9,918 stores) and OCC (other countries and corporate) with 3631 stores.

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