Search for over 100,000 subject notes and past assignments!


You can download study resources by swapping your own or purchasing Exchange Credits.


Access your library anywhere, anytime.

Macquarie University

See More

Document Details

Essay / Project

Marketing Plan - No References
Page 1/13

Marketing Plan - No References

MKTG101 - Marketing Fundamentals

13 Pages Macquarie University Essay / Project Year Uploaded: 2019

This paper will be looking at a new branch from Jetstar called Jetstar China which specialises in direct route travel between Australian cities (namely Sydney) to Beijing, China and analyses the necessary market segmentation fields such as geographic (location of service and general location of those using the service), demographic (race, age, socio-economic status, education etc.), behavioural (a passengers usage rate, their response to pricing changes, and the loyalty of customers), and finally psychographic (personal activities, lifestyles, and social class).

This document is 20 Exchange Credits

Studying with Academic Integrity:

Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity. This document is the prior work of another student and has been made available to plagiarism detection tools. Do not copy from this work. Understand how you can responsibly use this work by visiting ‘Using Thinkswap resources correctly’.

This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.
What are Exchange Credits?

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive credits. These can then be used to checkout other documents on Thinkswap.
Thinkswap Satisfaction Guarantee

Each document purchased on Thinkswap is covered by our Satisfaction Guarantee policy. If the document is not of an acceptable quality or the document was incorrectly described or categorised, Thinkswap will provide a full refund of Exchange Credits so you can purchase another document. For more information please click here.
Claim a Subject Bounty

Has this subject changed names or been replaced? Tell us and earn free Exchange Credits.


Similar Documents

Similar documents to "Marketing Plan - No References" available on Thinkswap

Documents similar to "Marketing Plan - No References" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects


High School