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HD Brand Management Notes

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It is very clear guideline that help you review whole knowledge before examination.

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18 Pages Complete Study Notes < 1 Year old
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HD Brand Management Notes
Topics this document covers:
Marketing Brand management Microeconomics Market economics) Brand extension Brand equity Brand awareness Brand Store brand Consumer behaviour Marketing communications Positioning
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Brand management Microeconomics Market economics) Brand extension Brand equity Brand awareness Brand Store brand Consumer behaviour Marketing communications Positioning
Sample Text:
Strategic Brand Management Process 1. Identify and establish brand positioning and values 2. Plan and implement brand marketing programs 3. Measure and interpret brand performance 4. Grow and sustain brand equity Step 1: Identify and Establish Brand Positioning and Values What is a Brand A Brand is a name, sign or design intended to identify the products of a seller and to differentiate them from those of competitors’. Role of Brands – Consumers: • Easily identify producer • Reduce risks in purchasing decisions o Functional risk: Below expected performance o Physical risk: Threat to consumer’s well-being/health o Financial risk: Not worth the price paid – Firms: • Offer legal protection for unique product features E.g. Copyrights, trademarks • Create a competi...
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